The Multifamily Lease-up Accelerator
The 5 biggest mistakes Real Estate Developers make marketing new communities during construction that lead to frustrated neighbors who oppose the project, lower ROI from increased concessions, and a blah experience that turns residents away. (And how to solve them even if you have a marketing team.)
Accelerate your multifamily lease-up.Connect with the neighborhood and build community support.Increase ROI for your project.This free email course gives you everything you need to accelerate your lease-up during construction.
Are you ready to overcome the 5 biggest mistakes Real Estate Developers make marketing new communities during construction?
My name is Alex, and I have I've managed $150M+ in development projects since 2018 and marketing has been my side passion until now. I want to share everything I know with you.
It's 2024, capital markets stink, budgets are tight, and you need to hit NOI.
Activate the site. Provide a CTA. And make sure a next step is in place.
- Chris Arnold
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Day 1: Lacking a web presence, including a website and social media accounts, early in the project’s life leads to confused constituents who have no idea what is going on and will make assumptions about the project’s impact (usually these are negative assumptions.)Day 2: Little or no onsite activation leads to a confusing mess of subcontractor banners and required safety signage that turns passersby away. *Hint: You have to put up a construction fence so you can use that real estate (pun intended) to sell your development.Day 3: Relying on your property manager to (also) do marketing leads to a clunky, cookie-cutter experience that turns off residents.Day 4: Not building an email list of interested tenants which leads to a slower lease-up and loss of momentum that could have been built during construction.Day 5: Spending money on paid ads without a conversion strategy is just wasted money on paid ads that didn’t lead to new leases.
Hooray! The first lesson of The Multifamily Lease-up Accelerator is on its way to your inbox.
Within the next minute or two, you're going to get an email from me (Alex Huhn).This email contains instructions to get started with our The Multifamily Lease-up Accelerator, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)